Carl Gustaf Göransson is a Global construction equipment and automotive leader with deep expertise in general management, sales, marketing, distribution and product portfolio management.   He has defined, developed and implemented corporate strategy, turn-arounds and lead lean organizations resulting in significant increased turnover and profitability.

Previous roles include President, Construction Equipment CNH Industrial; SVP Sales and Services,  Cargotec; President Central Europe, Volvo Construction Equipment; Board Chair, ROLF.

 He is the co-founder of abcg™, an advisory consultancy service within the on and off highway business. The agency focus on areas including business growth, M&A, portfolio management, Commercial business models and technology transformation, as well as more general organizational and leadership issues. The scope ranges from strategy creation and approval, all the way through to planning and execution of the implementation.